Storm season hits Durham hard. Be the roofer Ajax homeowners find first.

Storm-season urgency drives demand spikes after major weather events: heavy spring rains in April-May, summer wind storms, and the first major snow loads in November-December. Beyond storm spikes, roofing search runs steadily through April to October when weather supports installation. We build content cadence around these peaks plus baseline year-round visibility.

Residential and commercial roofing are different markets with different search behaviour. Residential customers search by issue ("roof leak repair Ajax", "asphalt shingle replacement") and convert faster. Commercial customers search by project type ("flat roof replacement Durham", "commercial roof inspection") and have longer sales cycles. We build separate page architectures for each.

Photos are critical for roofing because customers can't see the work themselves. Before-and-after shots of completed roofs, drone aerial photography of installs, and team-on-jobsite photos all build trust signals. We help develop a monthly photo cadence for Google Business Profile and the website that builds a visible portfolio.

Yes. Roofing customers regularly search for insurance claim help after storm damage. Content explaining the insurance claim process, what damage qualifies, what documentation is needed, and how roofers work with adjusters captures high-intent search volume. We build this content carefully to be helpful without crossing into specific insurance advice.

Manufacturer certifications like GAF Master Elite, IKO ShieldPro, and Owens Corning Platinum Preferred all serve as trust signals when displayed properly. We display relevant certifications in the footer, on service pages, and in LocalBusiness schema markup. Certifications also extend warranty options, which is a common pre-call research question.

Google Business Profile work can move within weeks. On the businesses in our case studies, the first movement in search showed inside the first 90 days, and the compounding came in months four to twelve. Storm-driven inquiry spikes can land sooner if the foundation is in place when a major weather event hits. The 15 to 25 year roof replacement cycle means customer relationships are episodic, so the search presence has to be there every time. Nobody can promise a ranking by a date, and we do not.

Engagements start at $2,500 a month, month to month, and the exact figure is written on a one-page scope before anything starts. Website design is scoped separately from $5,000 on Squarespace, Shopify or WordPress, brand work from $2,500, and photo and video from $1,500. No long-term contracts and no setup fees.

Keyo works from 1423 Yonge Street in Toronto. Ajax and Durham clients are served exactly the way Toronto clients are: the direct line, (647) 717-7785, for calls and texts through the day, one five-part report a month, and a review of the strategy every 90 days.