Our Story

From Fashion Photography to SEO That Ranks

Keyo started because I hated feeling powerless. I hired someone to build my portfolio site — and every small change came with another invoice. I didn't own my own business online. So I taught myself.

Roberto Vazquez, Founder of Keyo Agency

Roberto Vazquez, Founder

2016

Started building websites

Taught myself Squarespace through YouTube. Started helping fellow Seneca grads build their portfolios. The sites looked great — but nobody was finding them.

2018

Discovered SEO

Realized design means nothing without visibility. Went all-in on learning search — late nights, trial and error, years of testing. My photography site started ranking. Leads started coming in.

2021

The Rolex moment

Partnered with Johny Watches to rank for "Rolex Toronto." Traffic exploded. Then came the cease & desist from Rolex's legal team — we'd outranked their authorized dealers.

2024

Keyo Agency launches

What started as helping friends became a full agency. Now we partner with service businesses across Ontario who want to turn visibility into leads.

The Moment That Changed Everything

We Outranked Rolex's Authorized Dealers

We helped Johny Watches, a Toronto pre-owned watch retailer, rank for "Rolex Toronto." Traffic went from hundreds to thousands. The results were so good that Rolex's corporate legal team sent a cease & desist — they thought we were posing as an official dealer.

We weren't. We'd just optimized so well that a small local business outranked billion-dollar authorized retailers.

+312% Organic Traffic
in 6 months

Rolex® is a registered trademark of Rolex SA. Johny Watches is an independent retailer and is not affiliated with or endorsed by Rolex SA. The referenced letter is shared for educational purposes only and does not imply any business relationship.

Cease and desist letter received after outranking Rolex dealers (redacted)

Creative Roots, Strategic Mind

Years of directing photo shoots taught me to see from different angles — to understand how presentation, emotion, and detail connect with people.

That same mindset drives how we build SEO strategies: we look deeper, think differently, and focus on what actually moves the needle for your business.

Roberto directing a photo shoot

What Drives Us

Results Over Rankings

We measure success by leads and revenue — not vanity metrics.

Partnership, Not Projects

We go deep with fewer clients to deliver real impact.

Creative + Technical

Strategy that looks good and moves metrics.

Ready to turn visibility into leads?

Let's Talk →

Founded to deliver truly exceptional SEO services, Keyo is here to unlock digital potential. Proudly based in Toronto, with a global perspective, we offer an elevated SEO experience that opens doors to new opportunities. Need a captivating website or a boost to your online presence? Looking to elevate your SEO to new heights? Whatever you’re looking for, get in touch with Keyo today. We’re excited to help you reach your goals.

DISCOVER WHAT KEYO CAN DO FOR YOUR BUSINESS


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