Our Story

Keyo Agency was born from frustration — and a spark of curiosity.

Before diving into SEO, I spent years in the world of fashion photography. I graduated from Seneca College and built my career photographing brands, designers, and creative campaigns. But early on, I ran into a problem that changed everything.

Founder Roberto Vazquez in a clean, minimalist workspace at Keyo Agency
Roberto Vazquez, Founder of Keyo Agency.

I hired a web designer to build my photography portfolio, and every time I wanted to update something — add photos, tweak a layout, change a sentence — it came with another invoice. The site wasn’t even mine. I was renting my own domain and had zero control over my business online.

That experience hit me hard. I hated feeling powerless. So I turned to YouTube, determined to figure out how websites worked. I taught myself how to design on Squarespace, and soon I was helping fellow graduates build their own sites too.

Editorial fashion photograph by Roberto Vazquez featuring an Asian model, published in Vogue
From fashion photography to digital strategy.

But something was missing. The sites looked great — yet no one was visiting them. That’s when I discovered SEO, a buzzword that became an obsession. I realized design meant nothing without visibility. So I went all-in, teaching myself SEO from scratch through late nights, trial and error, and years of testing.

Eventually, my photography website started ranking — and leads started coming in. Other photographers noticed and asked for help. One by one, I helped friends and peers grow their traffic and client base, and I started to see real results.

Behind the Scenes

Directing shoots taught me speed, precision, and how to see from different angles — skills I use daily in SEO. The creative side shapes the message; the technical side makes it perform.

That blend is Keyo’s edge: strategy that looks good and moves metrics.

Behind the scenes with Roberto Vazquez directing a shoot
Behind the scenes — directing and problem solving.

Then came a pivotal moment. I partnered with Johny Watches, a Toronto-based luxury watch retailer specializing in pre-owned Rolexes. Our goal was simple but ambitious — rank for “Rolex Toronto.” Within months, their website traffic skyrocketed from a few hundred visitors to thousands.

Redacted legal notice received after outranking official Rolex retailers
“When your SEO is so good it gets noticed by Rolex.” (Details redacted)

The results were so effective that Rolex’s corporate legal team actually sent a cease and desist letter, thinking Johny Watches was posing as an official Rolex retailer. We weren’t — we’d just optimized so well that we outranked some of Rolex’s authorized sellers. It was wild, humbling, and proof that SEO done right can level the playing field — even against billion-dollar brands.

That success sparked the official launch of Keyo Agency in 2024. What started as one referral turned into a growing list of clients across Ontario, each looking to build visibility, drive leads, and grow sustainably.

At Keyo, we combine creative perspective with technical strategy. My background in photography taught me to see from different angles — to understand how presentation, emotion, and detail connect with people. That same mindset drives how we build digital strategies: we look deeper, think differently, and focus on what really matters — helping our clients grow revenue and protect margins.

Today, Keyo partners with businesses of all sizes — from local service companies to national brands — helping them turn visibility into measurable growth.

Because when creativity meets strategy, great things happen.

Founded to deliver truly exceptional SEO services, Keyo is here to unlock digital potential. Proudly based in Toronto, with a global perspective, we offer an elevated SEO experience that opens doors to new opportunities. Need a captivating website or a boost to your online presence? Looking to elevate your SEO to new heights? Whatever you’re looking for, get in touch with Keyo today. We’re excited to help you reach your goals.

DISCOVER WHAT KEYO CAN DO FOR YOUR BUSINESS


Ready to get started?

(647)717.7785

Call us

Drop us an email

info@keyoagency.com