SEO for Ajax contractors that turns Google searches into booked jobs.
Local SEO built for the trades. We help plumbers, electricians, roofers, HVAC contractors, and general contractors in Ajax rank for the work you actually do. No 12-month contracts. Senior strategy on every account.
General contractorTrusted by growing businesses from the GTA to Los Angeles and Dubai
Ajax Homeowners Search Before They Call.
Ajax has grown into one of Durham Region's most active residential and commercial markets, with constant new builds, renovations, and emergency service demand across Pickering Village, Westney Heights, Lakeside, and the Harwood Avenue corridor. Every one of those projects starts with a Google search.
When a homeowner's furnace dies in January or a contractor needs a new electrical panel pulled tomorrow, they're searching "emergency electrician Ajax" or "24 hour HVAC near me" right now. The trade business that ranks first gets called first. The trade business on page two doesn't get the call.
Most Ajax contractors compete on referrals and word of mouth, which is great until growth stalls. SEO turns Google into a steady second referral engine that compounds month over month, without a sales rep on your payroll.
Keyo specializes in contractor SEO across Ajax and Durham Region. We know the trade keywords, we know the seasonal demand curves, and we know what it takes to outrank lead aggregator sites for hyperlocal searches.
Neighbourhoods and communities
Dashed pills are neighbouring cities usually worth their own page.
What the searches look like
Illustrative searches. The real list comes from Search Console and keyword research in the first month.
Built for Every Trade in Ajax
From licensed electricians to general contractors, we tune the strategy to your trade. Each trade has its own keyword set, seasonal demand curve, and competitive landscape. We adapt.
Electricians
ESA-licensed contractors winning local searches across the GTA.
Read the Electricians pageConcrete & Masonry
Driveways, patios, retaining walls. We rank you for what you build.
Read the Concrete and masonry pagePainters
Interior, exterior, commercial. Specialty pages that actually convert.
Read the Painters pageMost SEO Agencies Don't Understand the Trades.
Generic SEO firms treat a roofer like a SaaS company. They're not. Trade businesses have different sales cycles, different customer urgency, and different competition. Our playbook is built for that.
The Wrong Playbook
- 12-month contracts you can't escape
- Template content that ignores trade-specific search behaviour
- Reports full of impressions, not calls
- No understanding of seasonal trade demand
- Junior staff who've never spoken to a contractor
Built for Tradespeople
- Month to month. Cancel anytime.
- Trade-specific keyword research and content strategy
- Reports measure phone calls and booked jobs
- Seasonal content calendars timed to demand spikes
- Senior strategy on every account
SEO Services Built for Trade Businesses
Every service below is structured around one outcome: getting your phone to ring with qualified Ajax customers ready to book.
Trade-Specific Local SEO
Keyword research, service pages, and content tuned to your specific trade. Plumbers and roofers don't search the same way. Neither should your strategy.
Google Business Profile
Maps 3-pack visibility is the highest-converting surface for trades. We optimize photos, posts, reviews, and Q&A weekly to maintain ranking momentum.
Trade Citation Building
NAP consistency across HomeStars, Houzz, Yelp, BBB, TrustedPros, and trade-specific directories. The data trust signals that move Maps rankings.
Service + Location Pages
The Kolji Bros playbook applied to your business. One page per service, per city you serve. Builds geographic coverage Google can rank.
Seasonal Content Strategy
Roofing in spring, HVAC in summer and winter, landscaping March through October. We map content drops to your demand calendar.
Plain-Language Reports
Monthly call counts, rankings movement, and what we're doing next. No dashboards full of vanity metrics you have to interpret.
Numbers from businesses like yours, not from a slide deck.
Every figure below is pulled from Ahrefs, Google Search Console or Local Falcon and dated. Read them, then ask to see the accounts.
Kolji Bros Electrical
An electrical contractor with no website to speak of in November 2025. Keyo built the site, then service pages for panels, EV chargers and rewiring across twenty GTA cities on one slug pattern.
Ahrefs figures are third-party estimates. Search Console and Business Profile numbers come from each client's own Google account. Local Falcon scans the map pack from a grid of points around the business.
Four steps from inquiry to the phone ringing.
No slide deck, no twelve-month contract. A one-page scope, a verified backup, then the cleanup and the build, reported every month in five parts.
Every week, every account
Articles publish Monday, Wednesday and Friday at 10 a.m., each with a matching Google Business Profile post.
- Search Console review and keyword movement
- Indexing issues caught and resubmitted
- Internal links added to new and money pages
- Urgent technical fixes, same week
- Google Business Profile activity check
We read it properly.
Your website, your Google Business Profile and the competitors in Ajax and Durham, before we reply. If we are not the right fit for your market or your stage, we say so and point you somewhere better.
A 30-minute fit call.
What is costing you calls today, what we would fix first, what we would build after that, and what it costs. Straight numbers, no slide deck.
A one-page scope, then access and a backup.
What we fix, what we build, what we report each month, and the monthly figure. Website admin, Google Business Profile, Search Console and analytics access, then a backup taken and verified before anything is touched.
Cleanup, build, report.
The site stops leaking calls first. Then the service and neighbourhood pages, the profile rhythm and the schema. Every month: baseline, work completed, what moved in search, what it did for the business, next action.
Asked on most fit calls.
If yours is not here, the direct line is (647) 717-7785, and the answer comes from the person who would do the work. You might also want to read how we work.
How long does contractor SEO take to work in Ajax?
Google Business Profile work can move within weeks. On the businesses in our case studies, the first movement in search showed inside the first 90 days, and the compounding came in months four to twelve. Trade categories with seasonal urgency (HVAC, roofing, plumbing) often see the fastest lift because high-intent searches happen daily. Nobody can promise a ranking by a date, and we do not.
What's a typical cost-per-lead for an Ajax contractor doing SEO?
Once SEO is producing leads consistently, cost per lead from organic search trends lower than HomeStars, Houzz or Google Ads over time. The first months carry the setup investment; the back half of the first year is where the math works in your favour.
Can you help me outrank HomeStars or Houzz?
Yes for local intent searches like "electrician Ajax" or "roofer in Pickering Village." For broad searches ("best contractor Toronto"), lead aggregator sites have a structural advantage and outranking them is harder. Our strategy focuses on the hyperlocal, high-intent searches where independent contractors can win consistently.
Do you handle SEO for emergency / 24-hour trades?
Yes. Emergency plumbing, emergency electrical, and 24-hour HVAC are among the highest-converting local search categories. We optimize for "emergency [trade] Ajax" and "after hours" searches with dedicated landing pages and Google Business Profile attributes that surface 24-hour availability.
What trades do you specialize in?
Plumbers, electricians, roofers, HVAC contractors, general contractors, landscapers, painters, concrete and masonry, drywall, and flooring. Most of our active clients are in trades, and our existing GTA contractor case studies translate directly to the Ajax market.
How do you handle seasonality for trade businesses?
We build content calendars that front-load high-volume keywords for each season. Roofing emergencies spike in spring and fall. HVAC searches peak in July and January. Landscaping converts March through October. We map your site content to that calendar so your visibility ramps up before each demand window opens.
What does this cost?
Engagements start at $2,500 a month, month to month, and the exact figure is written on a one-page scope before anything starts. Website design is scoped separately from $5,000 on Squarespace, Shopify or WordPress, brand work from $2,500, and photo and video from $1,500. No long-term contracts and no setup fees.
Do you have an office in Ajax?
Keyo works from 1423 Yonge Street in Toronto. Ajax and Durham clients are served exactly the way Toronto clients are: the direct line, (647) 717-7785, for calls and texts through the day, one five-part report a month, and a review of the strategy every 90 days.
Every trade and service, one page each.
Trades
- Contractors (this page)
- Plumbers
- Roofers
- Electricians
- HVAC
- Landscapers
- Painters
- Concrete and masonry
Other industries
If the ambition is serious, let's talk.
We review every inquiry personally and accept only the partnerships where we believe we can create a meaningful advantage in Ajax and Durham Region.
From $2,500/month · Established businesses · Month to month · A handful of new engagements a year
Toronto HQ, 1423 Yonge St · About Keyo · How we work · Case studies