From Niche to Noticed: Johny Watches’ SEO Success Story
Johny Watches SEO Growth by the Numbers
The Opportunity
Johny Watches, a Toronto-based luxury watch reseller specializing in Rolex, Patek Philippe, and other high-end timepieces, had built a strong word-of-mouth reputation through Instagram and local referrals. However, their digital presence wasn’t keeping pace with their growing demand. Despite having a loyal customer base and a premium product offering, their online visibility was limited.
The website faced challenges such as thin content, missing structured data, and lack of Google search authority. Key transactional keywords like “buy Rolex Toronto” or “sell luxury watches GTA” were dominated by national chains and grey market competitors. Without a solid SEO strategy, Johny Watches struggled to appear on the first page of search results—even for high-intent queries in their own city.
The opportunity was clear: Johny Watches had the inventory, reputation, and customer service—but lacked the SEO foundation to scale online. Keyo’s role was to revamp their SEO approach, optimize their product pages and content, and push them into high-ranking positions across hundreds of competitive keywords. This strategy helped Johny Watches attract serious buyers and sellers from across Canada—organically.
The Results
● Achieved a +41% increase in search clicks and +36% more impressions through targeted SEO work including site speed optimization, backlink acquisition, and product-rich schema — helping Johny Watches reach high-intent luxury buyers.
Strengthened domain authority with 475+ new backlinks and 222 referring domains, enhancing visibility and boosting keyword competitiveness across North America.
Expanded organic keyword footprint to over 400+ keywords, earning top 10 Google rankings for highly competitive search terms like “buy Rolex Toronto” and “luxury watches Canada.”
Increased Shopify sessions by over 5x, growing from 19,894 in 2023 to 99,520 in 2024, while improving on-site engagement and buyer funnel performance.
Positioned Johny Watches as a go-to online destination for premium watch sales, attracting both new buyers and collectors through an SEO strategy aligned with high-value transactional intent.
Turning the Curve: How Keyo Reversed a Downtrend & Boosted Visibility
Prior to working with Keyo Agency, The Fitzroy’s search performance had been steadily declining across key metrics. As shown in the Google Search Console graph, organic clicks and impressions began to fall in late 2024, with the lowest point marked in November (see red arrow). This decline directly impacted visibility, traffic, and ultimately conversions.
That’s when Keyo stepped in.
From the moment our SEO strategy was implemented — site structure, speed optimization, targeted content, and backlink acquisition — performance rebounded sharply (green arrow). Clicks and impressions began a sustained upward trend through Q1 and Q2 of 2025.
The Results
Keyo’s SEO strategy delivered measurable growth in visibility, traffic, and sales within the first 30 days — with momentum still rising:
● 230,000 total clicks and 9.58 million impressions across search
● +27% increase in clicks, +33% increase in impressions month-over-month
● 14,700+ organic keywords ranked (+1.6K new in 30 days)
● 6,500 backlinks and 1,300 referring domains built
● 2,040 orders placed (+72%) via Shopify
● +91% total sales growth
● +32.7% increase in Google Business Profile views
● Strongest gains across mobile search and Maps in major Canadian cities
These results proved that technical SEO, local targeting, and strategic content could unlock national reach — converting casual shoppers into loyal renters.
Google Business Profile Views – Before and After Keyo’s SEO Intervention
Proof in the Rankings
From “dress rental Toronto” to “dress rental Calgary” and even “dress rental Canada” — watch how The Fitzroy claims the top of Google search results, nationally. SEO isn’t just traffic — it’s digital dominance.
The Solution
To transform The Fitzroy’s online visibility and sales, Keyo Agency executed a comprehensive SEO strategy focused on performance, structure, and data-driven scalability. Our solution included:
✔ Technical SEO Overhaul: We resolved major structural issues, optimized site speed, and implemented mobile-first best practices. This laid the foundation for improved rankings and a better user experience across all devices.
✔ Keyword Strategy & Content Development: We conducted deep keyword research to identify high-intent, high-volume opportunities and built geo-targeted landing pages and blog content to drive national discoverability.
✔ Backlink Acquisition & Authority Building: Our team secured 475+ quality backlinks in 30 days across 222 referring domains, boosting domain authority and ranking competitiveness across Canada.
✔ Google Profile Optimization: Strategic enhancements to Fitzroy’s local listings and profile activity led to a 32% increase in profile views, supporting local and national visibility.
✔ Performance Tracking & Analytics: We integrated advanced tracking tools and custom dashboards to monitor performance, enabling data-backed decisions on content, traffic, and conversion optimization.
✔ Conversion Funnel Optimization: Optimized page layouts, internal linking, and Shopify product structure contributed to a 91% lift in total sales, 72% increase in orders, and 24% increase in Shopify sessions within 30 days.
✔ Mobile-First UX Improvements: Ensured seamless mobile navigation and fast-loading design, directly impacting engagement, conversion, and time-on-site.
✔ Scalable SEO Infrastructure: Set up Fitzroy for long-term success with schema markup, on-page SEO systems, and CMS-friendly templates that can scale with new collections and cities.
Founded to deliver truly exceptional SEO services, Keyo is here to unlock digital potential. Proudly based in Toronto, with a global perspective, we offer an elevated SEO experience that opens doors to new opportunities. Need a captivating website or a boost to your online presence? Looking to elevate your SEO to new heights? Whatever you’re looking for, get in touch with Keyo today. We’re excited to help you reach your goals.
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