From Niche to Noticed: Johny Watches’ SEO Success Story
Proof in the Rankings
From “Used Rolex Ontario” to “Buy Used Rolex Toronto” and even “Luxury Watch Store Toronto” — watch how Johny Watches ranks for the most competitive luxury watch search terms across the GTA. SEO isn’t just traffic — it’s digital dominance.
Johny Watches SEO Growth by the Numbers
The Opportunity
Johny Watches, a Toronto-based luxury watch reseller specializing in Rolex, Patek Philippe, and other high-end timepieces, had built a strong word-of-mouth reputation through Instagram and local referrals. However, their digital presence wasn’t keeping pace with their growing demand. Despite having a loyal customer base and a premium product offering, their online visibility was limited.
The website faced challenges such as thin content, missing structured data, and lack of Google search authority. Key transactional keywords like “buy Rolex Toronto” or “sell luxury watches GTA” were dominated by national chains and grey market competitors. Without a solid SEO strategy, Johny Watches struggled to appear on the first page of search results—even for high-intent queries in their own city.
The opportunity was clear: Johny Watches had the inventory, reputation, and customer service—but lacked the SEO foundation to scale online. Keyo’s role was to revamp their SEO approach, optimize their product pages and content, and push them into high-ranking positions across hundreds of competitive keywords. This strategy helped Johny Watches attract serious buyers and sellers from across Canada—organically.
The Results
● Achieved a +41% increase in search clicks and +36% more impressions through targeted SEO work including site speed optimization, backlink acquisition, and product-rich schema — helping Johny Watches reach high-intent luxury buyers.
Strengthened domain authority with 475+ new backlinks and 222 referring domains, enhancing visibility and boosting keyword competitiveness across North America.
Expanded organic keyword footprint to over 400+ keywords, earning top 10 Google rankings for highly competitive search terms like “buy Rolex Toronto” and “luxury watches Canada.”
Increased Shopify sessions by over 5x, growing from 19,894 in 2023 to 99,520 in 2024, while improving on-site engagement and buyer funnel performance.
Positioned Johny Watches as a go-to online destination for premium watch sales, attracting both new buyers and collectors through an SEO strategy aligned with high-value transactional intent.
Turning the Curve: How Keyo Reversed a Downtrend & Boosted Visibility
Prior to working with Keyo Agency, Johny Watches' search performance had plateaued across key metrics. As shown in the Google Search Console graph, organic clicks and impressions remained relatively flat throughout early and mid-2024, with inconsistent growth and limited traction in competitive search results.
That’s when Keyo stepped in.
From the moment our SEO strategy was implemented — site structure, speed optimization, targeted content, and backlink acquisition — performance rebounded sharply. Clicks and impressions began a sustained upward trend through Q1 and Q2 of 2025, firmly positioning Johny Watches as a leading player in the luxury and used watch market across Canada.
The Results
Keyo’s SEO strategy delivered measurable growth in visibility, traffic, and engagement — with strong momentum building over time:
● 51,100 total clicks and 1.3 million impressions across Google Search
● 272,799 sessions driven to Shopify
● 400+ organic keywords ranking, including high-intent terms like “used Rolex Toronto”
● 475+ new backlinks and 222 referring domains acquired
● 65,000+ views and 9,842 interactions via Google Business Profile
● Top-performing discovery terms: “Rolex,” “used Rolex Toronto,” and “vintage watches Toronto”
● Strongest engagement across Google Search (mobile) and Google Maps in Toronto and the GTA
These results proved that technical SEO, targeted content, and local authority building can successfully drive qualified traffic and elevate a luxury e-commerce brand in a competitive niche.
The Solution
To transform The Fitzroy’s online visibility and sales, Keyo Agency executed a comprehensive SEO strategy focused on performance, structure, and data-driven scalability. Our solution included:
✔ Technical SEO Overhaul: We resolved indexation and performance bottlenecks, improved site speed, and applied mobile-first best practices—laying the foundation for organic search success across all devices.
✔ Keyword Strategy & Local Content: Through advanced keyword research, we targeted high-intent, geo-focused terms like “Used Rolex Toronto” and “Buy Used Rolex Ontario,” supported by optimized landing pages and blog content to attract ready-to-buy traffic.
✔ Authority Building & Link Acquisition: Our outreach efforts secured over 475+ high-quality backlinks and 222 referring domains to enhance domain trust and outrank competitors in the luxury watch space.
✔ Google Business Profile Optimization: We refined and managed Johny Watches’ Google Business Profile, resulting in over 65,000+ profile views and 9,842 interactions, with peak engagement on mobile and Maps listings.
✔ Conversion-Driven SEO Architecture: We aligned Shopify product pages and category structures to optimize crawlability, improve user flow, and drive a 272,799 session increase, all from organic channels.
✔ Performance Tracking & Insight Loops: Leveraging Google Search Console and GA4, we continuously measured keyword impact, uncovering 51,100 clicks and 1.3 million impressions in Google Search within a 90-day period.
✔ Mobile UX Enhancements: Adjustments to mobile navigation, sticky CTAs, and responsive product filtering improved dwell time and reduced bounce rates from search.
✔ Scalable SEO Systems: We implemented structured schema markup, scalable content blocks, and CMS-ready templates to support growth across GTA and Canada-wide locations.
Founded to deliver truly exceptional SEO services, Keyo is here to unlock digital potential. Proudly based in Toronto, with a global perspective, we offer an elevated SEO experience that opens doors to new opportunities. Need a captivating website or a boost to your online presence? Looking to elevate your SEO to new heights? Whatever you’re looking for, get in touch with Keyo today. We’re excited to help you reach your goals.
DISCOVER WHAT KEYO CAN DO FOR YOUR BUSINESS
Ready to get started?
(647)717.7785
Call us
Drop us an email
info@keyoagency.com